Strategic Company Analysis on The Body Shop Research Paper - 2

Strategic Company Analysis on The ashes crap - Research Paper ExampleThe Body Shop works in a clean environs where they have managed to keep their competitive edge. They work is a diverse environment and they also aim to throw out a healthy environment in the world by working against torture of any manakin to humans and animals.Marketing activities atomic number 18 influenced by several factors inside and outside the business firm. These factors or forces influencing merchandise decision-making are collectively called the marketing environment. It comprises all these factors, which have an impact on the market and marketing efforts of the Body Shop.Macro environment refers to those factors, which are external forces in the companys activities and do not forethought the immediate environment. The macro environment is uncontrollable factors, which indirectly affect the concerns ability to operate in the market effectively.Forces in an organizations general environment have prof ound effects on its confinement environment. In fact, managers must constantly analyze forces in the general environment because these affect long edge decision-making.PEST analysis for the general environment are including economic forces social, cultural, demographic and environmental forces political, government, and legal forces expert forces competitive forces and Global forces.Michael Porter created the Five Forces Model to help managers identify forces in the environment that are potential threats. According to Porter, the nature of competitiveness in a given industry can be viewed as a composite of five forces.