External Factors Affecting Itc Marketing Essay

External Factors Affecting Itc Marketing EssayIn todays world out-of-pocket to globalization in that respect is immense competition in the nutrimentstuff. To sustain there position and value in the commercialize companies non nevertheless exhaust to take care of the functions happening intern anyy but externally as well. The function of follow is divided into natural and external factors.ITC was incorporated on august 24, 1910 with the name imperial tobacco confederacy limited. As the ownership of the community got much indianised the name of the follow was changed from imperial tobacco company ltd to Indian tobacco company ltd in the course of study 1970 and then later(prenominal) it changed to I.T.C LIMITED IN 1974. It is a public conglomerate company which has its furnish in Kolkata. The headquarters name was Virginia menage which was formed in the year 1928 is todays Kolkata most venerated land marks. Although the company started its business with manufacturin g cigrates its later ventured into the business of furtherance and printing in the year 1925. In 1975 the company launched its hotel business. In 1979 ITC entered cover board business. ITCs paperboard technology, productivity, quality, and manufacturing process are comparable to the best in the world. In the year 1990 ITC set up the agri business division for export of agri commodities. Then in the year 2000 ITC initiated the e-chopal proposal with soya ariseers in Madhya Pradesh. The swage of this company is $6 billion and it has a market capitalization of $22 billion. It is now a fully independent company but it has its simple eye with imperial tobacco of United Kingdom. It was registered as by this name in 1974.It has diversified its business in many sectors such as ciggrates, hotels, paperboards, packaging, agribusiness, incase food, confectionaries and many other sectors. Although its a much diversified company it is the only company in the world which has managed to be carbon supreme, irrigate compulsory and solid waste recycle positive.CARBON POSITIVE CORPORATION collectible to global warming we are noticing climate changes in the environment. These are the burden of large- scale emission of gases such as carbon-di-oxide. This can result withal many harsh consequences.Itc has been a company which has worked for reducing green house gas emission. All ITC businesses work towards minimizing muscle outlay and where ever get windable use environmental friendly products. ITC has implemented several CDM projects under the Kyoto protocol and ensured that there is kosher sequestration of carbon dioxide done and through large scale cordial and develop forestry beginning(a)s. All this is done through a flop established technique to reduce the radical carbon dioxide in the atmosphere. power efficiency practices of ITC have helped the company to achieve a world folk standard of energy utilization in many units. 30.9% of the energy aspira tion of this company is from re upstartable resources. Itc has chosen wind energy as a focus area for optimizing its positive environmental foot prints. The company has already invested in wind generation nominates in Tamil nadu to meet its energy requirements for their plant in Chennai.The company has already registered 8 CDM projects with the clean suppuration mechanism executive board.WATER POSITIVE CORPORATION.India has a very disturb piddle future. It has access to less than 4% to fresh water supply and the condition is standardizedly to be worsening in the near future.Itc sustainability maiden focuses on the followingItc has been able to achieve the lowest specific water consumption through benchmarking, conservation and audit.Itc recycles all waste water, hence they not only reduce fresh water intake but they as well prevent pollution of fresh water resources.Itc has managed to create a positive foot print through rain water harvesting amidst their own units and wat ershed areas.Itc has managed to achieve the lowest specific water consumption water used per unit for production they have the zero effluent discharge by treating and recycling all waste water. The rain harvesting project has been unify by ITC for 8 consecutive years. They not only follow it in the company premises but overly do that for other water shed areas around their company. The total rain water harvesting strength so far developed by ITC is 3 times the total water consumed by the company.WASTE RECYCLING POSSITIVE.There is a epoch-making amount of waste being disposed through land weft and dumping, hence waste management is an area of serious concern in India.Most of the landfills and dumping sites are serious health hazards to people liveliness in the neighbourhood of these areas. This not only causes health problems but likewise causes soil and water contamination.All the factories of itc such as the cigarette plant at bengaluru, Saharanpur, munger and Kolkata, the ITC green centre at gurgaon, surya nepal cigrate factory at simla, and also the ITC hotels- maurya, maratha, grand central,sonar ,windsor, mughal,etc, all recycle almost the entire waste generated ,i.e , more than 99 % out of their operations.OTHER COMMITMENTS.ITC has a history of col sweatations with communities and governing institutions. It enhances farm productivity and rude resource base. ITC commitment in these areas has lead new aspects in competition and new farm practices.In the year 2000 ITC launched e-choupal ,it was a knowledge portal that provided farmers with a range of information and services. It was designed in such a way that the farmers could bargain collectively and enhance their transitive verb form power. Today over 4 million farmers are part of this scheme .Itc then launched a course of instruction called as sunhera kal which was a rural force building program which made the local first to develop water and forest resources, it helped in opening up new non- farm livelyhood, empower women economically and expand primary education.The mission has now embressed a community of thousands of villages in 11 states. By linking technology and knowledge transfer to the creation of social and economic capacity, this company has brought a new dynamic to rural schooling.E-CHOUPALIts an initiative of ITC which links millions of farmers via the internet to procure the agribusiness and agricultural product like soya bean, wheat, coffe, prawns, etc. E-chaupal was formulated to tackel the problems of indian farmers such as fragmented farms, weak infrastructure and the involvment of various intermedies. The program involves instalation of internet facilities in all the villages so that the farmers can get up to date information round land and agricultural products.But ITC had to face many external problems overly which can be divided into political,economical,social and technological .POLITICAL PROBLEM The market-gardening produce marketing act req uired to create mandis so that there is an equitable distribution of gains among producers, consumers and traders.Due to its inefficiency the mandis were not able to serve the requirment of the farmers as well to a company like ITC.ITC had to face a fundamentel restrictive barrier which prohibited pocurment outside the mandis.ITC had to pursue the government that the company would absorb according to the nature and requirment of the act. It had to convince the commission that e-chopal would benefit both market and farmers.Later on the government waived off the mandi tax which the company immovable to pay in order to maintain good relation with the government.stinting issues ITC e-chopal has considered all poverty, farming , deplorable livelyhood as inter connected issues.ITC has qucikly force whole agricultural chain from seed to money in the bank. It views rural poverty as the result of how rural society and rural prudence has structured.Due to the ITC initiative of e-chopal there is a 10 % rise in the income of the farmers and incomes from farming and support services has risen by over 38%in 2000.This movment is reaching 6,50,000 farmers of 6000 villages and the company has big plans of expanding by establishing more 20 choupals in the country.Socio-cultural issues Computers brought a big change in the farmers attitude towards agriculture as it was supported by high income and technology.The companys sustainable livelihood initiative works hard to create alternative employment schemes for extra labor and reduce pressure on arable land by promoting non farm incomes.ITC company has tried to improve the standard of living of the people of villages through its e-chopal movement and many other welfare schemes for the villages and farmers.The main aspect where the company has the social- cultural investment is on natural resourse management which includes watershed, wastlands, agricultural development and improving the livelihood consisting genetic improve ment in livestock and empowering the women economically and developing the community by paying attention on sanitization , health and giving lot of attention on primary education. expert ISSUES the ITC e-chopal is a great example of how this company has used e-commerce to expand its business.The company has established a network of 5100 kiosks computers in many indian villages. done this network millions of farmers can get usefull information that amplifys their ability to take proper dicisions.The e-choupal initiative of the ITC company acts as an advantage tothe small scale and poor farmers who have previously marketed in univolved markets.It provides access to the market where buyers pay the highest come-at-able price to the farmers and also provide the farmers with weather information.The ITC group through its e-choupal program provide training, internet access, and computers. they help the small farmers by providing them information to attain better prices for their agricul tural product.CONCLUSION.From the above given explanation we can attend that ITC is a group of company which has a very diversified business. It is also among the first companies which has worked towards building a brighter future for the poor people of the country.ITC through its many social and cultural ventures has benefitted allot to the population of this country. Apart from agriculture ITC ventured into the hotel industry so that it could bring foreign exchange and also increase tourism in the country.ITC has tried to fight competition in the market by diversifying into different product manufacturing.Due to the large scale of this company it has a great influence on the policies made by the government as this company provides employment to millions of people in the country.ITCs foray into the food business is an outstanding example of successfully blending multiple internal competencies to create a new driver of business growth.Its a chop-chop growing company which fights i ts external factors by adopting new and innovative techniques. E-chopal is a very good example to explain this quality of the company.