RSO Marketing Proposal

executive Director Marketing Professor Executive Summary The Rockford Symphony Orchestra is one of the leading cultural institutions n blue Illinois, performing over sixteen classical and pop concerts annually. The RSI was founded in 1934 and structured in 1943. The ROOKS first MusiC Director and Manager, A Arthur Sack, led the orchestra for twentys years. During this time, the Rockford field of operation Youth h Symphony Orchestra and the Rockford Symphony Orchestra Guild were established.The RSI continues its commitment to fulfilling its committee to lead in the creation of vibrant musical e experiences that the enlighten, educate, and entertain. (History, n. D. ) The RSI is celebrating its 80 anniversary and wants to reinforce the longevity of the organization by introducing their rich R oxford history into various music and performances for the 20142015 season and beyond. The RSI is also looking to bring forth a closer tie to the Rockford community. The organizations 80th an niversary needs to be leveraged in order to increase ova rural just the ticket sales.The long and acidulous winter of 20132014 was a major challenge the RSI faced making it tall(prenominal) to reach their revenue goals. Ticket sales were 50% lower than their budgeted goal as a result. A brief evaluation of the Rooks strengths and weaknesses has served as a off notation the towards the strategic analysis and a marketing invent for this 80 anniversary celebration and the future of the organization. The plan is to focus on bringing more awareness t o the community, the creating various ship canal to promote the 80 anniversary this season and increase overall ticket sales.