Penguin Books: Introduction To Modern Business :: essays research papers fc

Penguin Books entry to Modern Business     The aim of this essay is to comment on how, everywhere the last sixer geezerhoodPenguin Books Limited has grown and managed external and interior(a) qualifys.     Sixty one categorys ago, Allen Lane, the managing director of the BodleyHead, a British issue company, revolutionised reading with the introductionof the starting ten Penguin paperbacks. Today, over 600 million paperbacks argon soldyearly. At a time when there was still microscopical of entertainment, paperback booksbrought reading to the masses. Nowadays, paperback books bring reading to theworld.     During the last six years (1990-1996) Penguin Books Limited was facedwith many "environmentalist pressures," with a perpetual change inside thecompany, and competitors trying to imitate its prosperous innovations on some(prenominal)sides of the Atlantic.     The major(ip) achievement in 1990 was the introduction of a new computing machinesystem into several parts of the Company. The Credit Control department was thefirst area and Stock Management, Invoicing Systems, Warehousing, Distributionand Sales Services followed. Now the full-length of the Companys systems areincorporated and networked.     During this period a new lists including the Twentieth speed of light ClassicsSeries complementing the Penguin Classics, Arkana, the New Age list and Fantail,the mass- trade childrens list were introduced.     Internal change that took place during that year was the closing down ofthe Penguin Bookshops (that expanded to include 12 shops during the last decade),leaving just one, the specialist Beatrix Potter "House of the Tailer ofGloucester", inwardly the Group. This change took place due to the fact that theCompany was conscious that it had to press on the publishing rather thanon the retail.    &nbs pThis decision brought a successful completion of a management buy-out ofthe shops. This action also compensated the press release that the Company faced inaugust 1991, when Pearson (an international enterprise quoted on the LondonStock Exchange with major media interests including many well-known name calling apartfrom Penguin, such as Longman, Pitman, Addison Wesley, the Financial Times,Westminster Press, Mindscape, Thames TV and Madame Tussauds) announced pre-tax kale of Pounds 40.7m for the first half of 1991- a drop of 58 per cent on thesame period of 1990. In this period books fell from a duty profit of Pounds2.1m to a loss of Pounds 13.4m with Penguin losing Pounds 8m.     In the following two years no major changes have been recorded. Although,1993 was generally a successful year for all Penguin group companies. Penguin UKhad produced a strong programme including some major best sellers and agreed toa joint venture with the BBC for mass market paperback s and film deals with two