NFL and NASCAR Sponsorships Essay -- advertising, finance, sports

AbstractThe National football League (NFL) and NASCAR thrive on sponsors and vice versa. An NFL game is by far the most watched single game event in the country and gaining popularity exp one(a)ntially worldwide. Their championship, the Super Bowl, is arguably the most watched television program in that grouchy year. In NASCAR, the Daytona 500 is their Super Bowl and is a very monolithic event in its own right. Corporations all over the world ascend on these mega advertising vehicles with the hope that their name is popularized which will result in profitability. In many a(prenominal) cases, most of those who do buy airtime during NFL games, the Super Bowl, and during the study NASCAR races ar very visible names and products that we already know ab show up. about of the time, these companies are trying to market place new products or products that have been enhanced.NFL Sponsorships turn is one of the largest mediums that corporations tin can utilize to get that mass m essage out to their customers. Many of us have different ways that tickle our calculate so to speak. What interests one does not necessarily interest another, but, even if one person can convince others to try a product or service a domino effect may occur. Corporations are forever and a day trying to spice up their advertisement. They probably do this to see if they can manipulate a consumer to try their service or product. For example, Budweiser has been running beer ads for many, many years and incorporated comedy into their commercials. They went from frogs to lizards to obnoxious acting. In my opinion, people are swayed by these tactics and tend to try a Budweiser beer more a great deal than they had.I believe all sports are good vehicles or tools to market and advertise, but, none is... ...d July 15, 2009, from www.promomagazine.comRoss, Brian, Chuchmach, Megan, Eslocker, Asa, and Rhee, Joe, (2009, Feb 2). Bailed Out Bank of America Sponsors Super Bowl merriment Fe st. Retrieved July 15, 2009, from www.abcnews.go.comLefton, Terry (2009, Jan 19). NFL close to adding P&G to sponsor list. Retrieved July 15, 2009, from www.sportsbusinessjournal.comBibliographyCotsonika, Nicholas (2009, Jun 9). Sponsor give-and-take may show up on practice jerseys. Retrieved July 15, 2009, from www.freep.comKrantz, Matt (2005, Feb 20). NASCAR sponsorship revs stocks engines. Retrieved July 15, 2009, from www.usatoday.comPaul, Peralte C. (2009, bungle 25). AFLAC upgrades its NASCAR sponsorship. Retrieved July 15, 2009, from www.ajc.comAssociated Press, (2009, Jun 2). NASCAR GM Sponsorship Will Continue. Retrieved July 15, 2009, from www.cbsnews.com