Dells Successful Use of the Internet as a Selling Channel Essay

dingles Successful drug abuse of the Internet as a Selling ChannelDell are currently the worlds number one PC supplier, a position inthe market they took from Compaq in April 2001. In short, thecompanys success fable is mainly down to their innovative directbusiness exemplar, which pays particular attendance to the selling processwhere Dell all in all bypasses all intermediaries and/or middlemen. This is because Michael Dell believed they add little if no value tothe end product, instead entirely gaining a considerable mark-up forselling the product. Hence, they became the first PC manufacturer tocompletely cut out retailers and instead sold customised computersdirectly to clients based on their exact specifications. Thisselling process began over the telephone and via catalogues but in1996 Dell embarked on Internet based selling on their semiofficialwebsite, Dell.com, providing customers the opportunity to buydesktops, notebooks and servers directly from them. In order to po wer online vocation successfully for any business, thebasic technology required is the installation of servers anddata-storage systems. The website Dell.com runs on industry standardDell PowerEdge servers. These powerful servers are backed up byDell/EMC Fibre Channel storage. Dell is therefore outfit withbackup strategies in case any problems with the servers or software amount and are experienced. This is crucial, as users may begin to viewthis distribution railway line as unreliable if breakdowns are recurrentand could detract them from not plainly buying from Dell.com but fromanything from the company. According to company internal metrics,Dell.com is one of the just about responsive web sites on the Internet, withan average download time of 1 second for a page. That brieflyexplains the technology used to power the website only customerscan access it simply via an Internet browser, the most popular worldMicrosoft Internet Explorer and Netscape Explorer. Dells direct busine ss model (can be seen on the page three) may besimple in theory however it is very complicated executing it inreality. create PCs to order means that they must mystify the partand components on hand to build a wide range of affirmablespecifications over a short period of time (to ensure tokenish timebetween order and manufacture). To complete these orders quickly,Dell must pay off first-rate manufacturing and ... ...ffective they are. Asmentioned, customer service has also improved from an already highstandard even further. Dell has created many services online thatenables the customer to see the whole purchasing process clearly oncethey have made an order. It gives the customer the ability to trackthe progress of their order as it is produced and delivered, providingthem with constant feedback of delivery dates and productinformation. This 24-hour customer service and fast response timehelps Dell build a strong relationship with customers. References----------The advert re ferences handed in earlier referred to the two links below- http//www1.euro.dell.com/ message/topics/global.aspx/ corp/home?c= uk&l=en&s=corp- http//www1.us.dell.com/content/topics/global.aspx/corp/pressoffice/ en/2003/2003_10_20_rr_002?c=us&l=en&s=corpFurther websites were found with useful detail on Dells directselling model- http//www.internetretailer.com/article.asp?id=6717- http//www.microsoft.com/resources/casestudies/casestudy.asp?CaseStudy ID=14674- http//www1.us.dell.com/content/topics/global.aspx/ polity/en/policy? c=us&l=en&s=gen&ck=lf§ion=006