Brand Management

Individual Report 3 Evaluating Brand Architecture fragment nonp beil of the instigants you identified as one of your five favourites. dish out the undermentioned two questions concerning its deformity architecture. 1. Provide a childly ikon of their brand hierarchy and portfolio. orchard orchard apple tree channelize is one of the worlds leading technology companies. However, apple is no longer plainly selling fruits and providing in advance(p) solutions, they are selling brands. apple continues to rear its brand strength by understanding consumer needs and fates and supplement its brand assets effectively. Apple has been immensely successful in grammatical construction a strategical and coherent brand portfolio. Over the years, Apple has diversified its products concern to include not only personalized computers and cellphones but in addition mobile media and mobile business gadgets. With big investments in R&D and marketing Apple has been up to(p) to leverage its brand power and consumers zealous brand inscription to build the Apple empire. Apple brand portfolio consists of tetrad sub-brands: the Mac, the iPod, the iPhone and the iPad.

Apple maintains a monolithic brand identity, and each(prenominal) of these sub-brands aid the profound values of the incorporated brand, such as innovative technology, head design, consistent superior quality and multi-stakeholder collaboration. Each sub-brand also grow the scope of the Apple brand at product level. all the same Apple competes in four different categories the friendship ensures that its find ing to straddle these industries is accentua! te by strategic relatedness. This should not only if be restrained to the type of products, but should be base on some key competencies of the corporate brand. more than importantly, each sub-brand should enhance the brand identity and equity of the corporate brand. The well-constructed brand portfolio secures the Apple brand from potential downturn in some(prenominal) one industry. The strong brand portfolio provides Apple the strategic and innovative...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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