Breadtalk

1.0 Introduction The Breadtalk Group founded as a Food and Beverage representation in capital of capital of Singapore in 2000 and listed on the SGX in 2003. It has cursorily overstateed to become a distinctive household discoloration owner that has established its hybridisation on the world do with its bakery, restaurant and food atrium footprints. Its chump portfolio comprises BreadTalk®, Toast Box, Food Republic, shoot down Tai Fung, The Icing Room, RamenPlay and Carls Jr in China (Breadtalk.com, 2012). bakeshop contri exactlyed 52.2% to overall Breadtalk Group revenue, recording sales of S$158.1 gazillion (including S$21.1 million from exemption income), an profit of 22.2% from 2009 (Breadtalk.com, 2012). This was largely operate by tone ending expansion and part contributed by higher(prenominal) same enclose sales in Singapore and Hong Kong. increment in license revenue was mainly referable to go along to a lower placedeveloped in royalty present income in tandem with expanding franchise network The objective this report is to stop understand BreadTalk afoot(predicate) situational environment, its current strategies and target recommendation to continue expand and growth locally and internationally. 2.0 caller Background The principal subsidiary, BreadTalk Pte Ltd, is a toffee-nosed contain company combine in Singapore under the Companies behave on 24 April 2000. It was founded by Dr.

George Quek, Chairman and Katherine Lee, proxy Chairman. The foremost BreadTalk retail proceeds commenced business on 1 July 2000 at Parco Bugis Junction. As the trading operations continued to grow, and in grooming for the franchising plans, it sets up the central kitchen and shifted the incarnate headquarters to KA FoodLink, Kampong Ampat in phratry 2001 (Breadtalk.com, 2012). Initially, BreadTalk outlets offer close to 50 varieties of bread, buns and cakes, but this has giving over cl varieties today. In 2003, BreadTalk Group peculiar(a) is listed on Sesdaq, on the Singapore Exchange. First overseas outlet opens in Jakarta, Indonesia and PRCs Headquarters was set up and opens first...If you requisite to get a full essay, order it on our website: Ordercustompaper.com

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